FuelSpot
FuelSpot
FuelSpot
Work in progress
Work in progress
Work in progress
Founder · Product Strategy · Product Design · AI-Assisted Development
Making Fuel Price Discovery Fast, Simple & Accessible
Making Fuel Price Discovery Fast, Simple & Accessible
Making Fuel Price Discovery Fast, Simple & Accessible
Founder · Product Strategy · Product Design · AI-Assisted Development
Founder · Product Strategy · Product Design · AI-Assisted Development
Consumer Product
Consumer Product
Location Intelligence
Location Intelligence
Mapping Experience
Mapping Experience
AI-Assisted Product Development
AI-Assisted Product Development
Overview
Overview
Overview
Overview
FuelSpot is a fuel price discovery platform designed to help drivers quickly find the best fuel prices nearby.
FuelSpot is a fuel price discovery platform designed to help drivers quickly find the best fuel prices nearby.
FuelSpot is a fuel price discovery platform designed to help drivers quickly find the best fuel prices nearby.
FuelSpot is a fuel price discovery platform designed to help drivers quickly find the best fuel prices nearby.
Although fuel prices are publicly available, comparing stations, evaluating travel distance and deciding where to fill up is often slower and more frustrating than it should be. FuelSpot brings pricing, location intelligence and navigation together into a single experience, allowing users to compare nearby stations, identify the best option and navigate there in seconds.
Unlike my enterprise work, FuelSpot is a personal product initiative that I'm leading from end to end. From identifying the opportunity and defining the product strategy through to designing the experience, building the design system and collaborating with AI-assisted development tools, the project represents my complete product workflow.
FuelSpot is currently in active development, with the core experience, interface and implementation continuing to evolve towards public launch.
Although fuel prices are publicly available, comparing stations, evaluating travel distance and deciding where to fill up is often slower and more frustrating than it should be. FuelSpot brings pricing, location intelligence and navigation together into a single experience, allowing users to compare nearby stations, identify the best option and navigate there in seconds.
Unlike my enterprise work, FuelSpot is a personal product initiative that I'm leading from end to end. From identifying the opportunity and defining the product strategy through to designing the experience, building the design system and collaborating with AI-assisted development tools, the project represents my complete product workflow.
FuelSpot is currently in active development, with the core experience, interface and implementation continuing to evolve towards public launch.
Although fuel prices are publicly available, comparing stations, evaluating travel distance and deciding where to fill up is often slower and more frustrating than it should be. FuelSpot brings pricing, location intelligence and navigation together into a single experience, allowing users to compare nearby stations, identify the best option and navigate there in seconds.
Unlike my enterprise work, FuelSpot is a personal product initiative that I'm leading from end to end. From identifying the opportunity and defining the product strategy through to designing the experience, building the design system and collaborating with AI-assisted development tools, the project represents my complete product workflow.
FuelSpot is currently in active development, with the core experience, interface and implementation continuing to evolve towards public launch.
The Challenge
The Challenge
The Challenge
The Challenge
Fuel pricing affects almost every driver, yet finding the best place to refuel remains surprisingly inefficient.
Fuel pricing affects almost every driver, yet finding the best place to refuel remains surprisingly inefficient.
Fuel pricing affects almost every driver, yet finding the best place to refuel remains surprisingly inefficient.
Fuel pricing affects almost every driver, yet finding the best place to refuel remains surprisingly inefficient.
Drivers often compare multiple websites, estimate travel distances manually and make decisions without understanding whether driving further will actually save money. Existing solutions typically prioritise either maps or pricing, but rarely combine both into a fast, intuitive decision-making experience.
The challenge wasn't simply displaying fuel prices on a map. It was designing a product that reduces complexity into a decision users can make within seconds, balancing price, distance and convenience without overwhelming them with information.
Drivers often compare multiple websites, estimate travel distances manually and make decisions without understanding whether driving further will actually save money. Existing solutions typically prioritise either maps or pricing, but rarely combine both into a fast, intuitive decision-making experience.
The challenge wasn't simply displaying fuel prices on a map. It was designing a product that reduces complexity into a decision users can make within seconds, balancing price, distance and convenience without overwhelming them with information.
Drivers often compare multiple websites, estimate travel distances manually and make decisions without understanding whether driving further will actually save money. Existing solutions typically prioritise either maps or pricing, but rarely combine both into a fast, intuitive decision-making experience.
The challenge wasn't simply displaying fuel prices on a map. It was designing a product that reduces complexity into a decision users can make within seconds, balancing price, distance and convenience without overwhelming them with information.
As Founder & Product Lead, I'm responsible for each stage of the product's development:
As Product Design Lead, I helped shape the platform across Product strategy, enterprise design & AI-powered user experiences.
As Founder & Product Lead, I'm responsible for each stage of the product's development:
Product Strategy
Enterprise Workflow Design
Analytics Experiences
Platform Design
Information Architecture
AI-Assisted Workflows
UX Architecture
Design Systems
Cross-Functional Collaboration
Product Strategy
Enterprise Workflow Design
Analytics Experiences
Platform Design
Information Architecture
AI-Assisted Workflows
UX Architecture
Design Systems
Cross-Functional Collaboration
Product Strategy
Product Strategy Support
Analytics Experiences
Platform Design
Information Architecture
AI-Assisted Workflows
UX Architecture
Design Systems
Cross-Functional Collaboration
Product Strategy
Enterprise Workflow Design
Analytics Experiences
Platform Design
Information Architecture
AI-Assisted Workflows
UX Architecture
Design Systems
Cross-Functional Collaboration
Working independently has required me to move beyond traditional product design, combining strategy, systems thinking, implementation planning and rapid iteration to evolve the product from an initial idea into a production-ready platform.
Working independently has required me to move beyond traditional product design, combining strategy, systems thinking, implementation planning and rapid iteration to evolve the product from an initial idea into a production-ready platform.
Working independently has required me to move beyond traditional product design, combining strategy, systems thinking, implementation planning and rapid iteration to evolve the product from an initial idea into a production-ready platform.
Working independently has required me to move beyond traditional product design, combining strategy, systems thinking, implementation planning and rapid iteration to evolve the product from an initial idea into a production-ready platform.
Designing Around Real-World Decisions
Designing Around Real-World Decisions
Designing Around Real-World Decisions
Designing Around Real-World Decisions
FuelSpot was never intended to become "another map with fuel prices." Every design decision began with understanding how people actually decide where to buy fuel.
FuelSpot was never intended to become "another map with fuel prices." Every design decision began with understanding how people actually decide where to buy fuel.
FuelSpot was never intended to become "another map with fuel prices." Every design decision began with understanding how people actually decide where to buy fuel.
FuelSpot was never intended to become "another map with fuel prices." Every design decision began with understanding how people actually decide where to buy fuel.
The product focuses on reducing decision-making rather than increasing information. Instead of asking users to compare prices, estimate distances and evaluate multiple stations themselves, FuelSpot surfaces the most relevant information at the right moment, making the best choice immediately visible.
Location became a core part of the experience rather than a supporting feature. Maps, search, filtering, station cards and navigation all work together to minimise effort and cognitive load, allowing users to move from opening the application to choosing a station in just a few interactions.
Throughout development, the product has evolved through continuous prototyping, testing and refinement, with every iteration improving clarity, usability and speed.
The product focuses on reducing decision-making rather than increasing information. Instead of asking users to compare prices, estimate distances and evaluate multiple stations themselves, FuelSpot surfaces the most relevant information at the right moment, making the best choice immediately visible.
Location became a core part of the experience rather than a supporting feature. Maps, search, filtering, station cards and navigation all work together to minimise effort and cognitive load, allowing users to move from opening the application to choosing a station in just a few interactions.
Throughout development, the product has evolved through continuous prototyping, testing and refinement, with every iteration improving clarity, usability and speed.
The product focuses on reducing decision-making rather than increasing information. Instead of asking users to compare prices, estimate distances and evaluate multiple stations themselves, FuelSpot surfaces the most relevant information at the right moment, making the best choice immediately visible.
Location became a core part of the experience rather than a supporting feature. Maps, search, filtering, station cards and navigation all work together to minimise effort and cognitive load, allowing users to move from opening the application to choosing a station in just a few interactions.
Throughout development, the product has evolved through continuous prototyping, testing and refinement, with every iteration improving clarity, usability and speed.
Designing Around Decisions, Not Data
Designing Around Decisions, Not Data
Designing Around Decisions, Not Data
FuelSpot began with a simple observation: finding the cheapest fuel isn't actually difficult - making the best decision is.
Drivers don't simply want a list of fuel prices. They need to balance cost, distance and convenience, often while travelling. Rather than presenting more information, the product was designed to reduce decision-making by surfacing the most relevant information at the right moment.
Every feature was evaluated against a simple principle: does this help users decide faster?
FuelSpot began with a simple observation: finding the cheapest fuel isn't actually difficult - making the best decision is.
Drivers don't simply want a list of fuel prices. They need to balance cost, distance and convenience, often while travelling. Rather than presenting more information, the product was designed to reduce decision-making by surfacing the most relevant information at the right moment.
Every feature was evaluated against a simple principle: does this help users decide faster?
FuelSpot began with a simple observation: finding the cheapest fuel isn't actually difficult - making the best decision is.
Drivers don't simply want a list of fuel prices. They need to balance cost, distance and convenience, often while travelling. Rather than presenting more information, the product was designed to reduce decision-making by surfacing the most relevant information at the right moment.
Every feature was evaluated against a simple principle: does this help users decide faster?
Mobile-First by Nature
Mobile-First by Nature
Mobile-First by Nature
FuelSpot is primarily used on the move, making mobile the natural starting point for the product experience.
Interactions were designed around one-handed use, glanceable information and minimal navigation. Desktop extends the experience rather than redefining it, providing additional context while maintaining the same interaction patterns and mental model across devices.
FuelSpot is primarily used on the move, making mobile the natural starting point for the product experience.
Interactions were designed around one-handed use, glanceable information and minimal navigation. Desktop extends the experience rather than redefining it, providing additional context while maintaining the same interaction patterns and mental model across devices.
FuelSpot is primarily used on the move, making mobile the natural starting point for the product experience.
Interactions were designed around one-handed use, glanceable information and minimal navigation. Desktop extends the experience rather than redefining it, providing additional context while maintaining the same interaction patterns and mental model across devices.
Maps as the Primary Interface
Maps as the Primary Interface
Maps as the Primary Interface
The map is not an enhancement to the experience - it is the experience.
Rather than separating search results from location, FuelSpot combines mapping, station information and navigation into a single workflow. Cards, markers and map interactions work together, allowing users to understand both price and proximity without switching contexts.
The map is not an enhancement to the experience - it is the experience.
Rather than separating search results from location, FuelSpot combines mapping, station information and navigation into a single workflow. Cards, markers and map interactions work together, allowing users to understand both price and proximity without switching contexts.
The map is not an enhancement to the experience - it is the experience.
Rather than separating search results from location, FuelSpot combines mapping, station information and navigation into a single workflow. Cards, markers and map interactions work together, allowing users to understand both price and proximity without switching contexts.
Building Through Continuous Iteration
Building Through Continuous Iteration
Building Through Continuous Iteration
Rather than designing the entire product upfront, FuelSpot has evolved through rapid cycles of prototyping, testing and refinement.
Each iteration has informed improvements to layouts, interactions, component behaviour and user flows, allowing the product to mature incrementally while maintaining a clear product vision.
Rather than designing the entire product upfront, FuelSpot has evolved through rapid cycles of prototyping, testing and refinement.
Each iteration has informed improvements to layouts, interactions, component behaviour and user flows, allowing the product to mature incrementally while maintaining a clear product vision.
Rather than designing the entire product upfront, FuelSpot has evolved through rapid cycles of prototyping, testing and refinement.
Each iteration has informed improvements to layouts, interactions, component behaviour and user flows, allowing the product to mature incrementally while maintaining a clear product vision.
Product Thinking
Product Thinking
A Modern Fuel Price Discovery Experience
A Modern Fuel Price Discovery Experience
A Modern Fuel Price Discovery Experience
FuelSpot combines real-time fuel pricing, location intelligence and responsive design into a single consumer-focused platform.
The experience enables drivers to search nearby stations, compare prices across multiple fuel types, understand the trade-offs between price and distance, and navigate directly to their chosen destination through a fast, intuitive interface.
FuelSpot combines real-time fuel pricing, location intelligence and responsive design into a single consumer-focused platform.
The experience enables drivers to search nearby stations, compare prices across multiple fuel types, understand the trade-offs between price and distance, and navigate directly to their chosen destination through a fast, intuitive interface.
A configurable enterprise modelling environment that allowed organizations to define business structures, hierarchies and relationships. This established the foundation upon which reporting, intelligence and analysis could operate.
Designed as a Scalable Product System
Designed as a Scalable Product System
Designed as a Scalable Product System
Rather than designing isolated screens, FuelSpot has been built as a reusable product ecosystem.
A comprehensive design system underpins the platform, establishing consistent components, typography, spacing, colour tokens and interaction patterns that scale across desktop and mobile experiences while supporting future product growth.
Rather than designing isolated screens, FuelSpot has been built as a reusable product ecosystem.
A comprehensive design system underpins the platform, establishing consistent components, typography, spacing, colour tokens and interaction patterns that scale across desktop and mobile experiences while supporting future product growth.
A business intelligence layer enabling users to define monitoring rules, thresholds and exception criteria. The system continuously evaluated business conditions and surfaced issues requiring attention.
Responsive by Design
Responsive by Design
Responsive by Design
The interface has been designed specifically for the context in which it is used.
Desktop provides a broad overview of nearby stations through a split-screen map and list experience, while mobile prioritises speed and simplicity through gesture-driven interactions, adaptive layouts and streamlined navigation.
Every breakpoint has been considered independently to ensure the product feels native regardless of device.
The interface has been designed specifically for the context in which it is used.
Desktop provides a broad overview of nearby stations through a split-screen map and list experience, while mobile prioritises speed and simplicity through gesture-driven interactions, adaptive layouts and streamlined navigation.
Every breakpoint has been considered independently to ensure the product feels native regardless of device.
The interface has been designed specifically for the context in which it is used.
Desktop provides a broad overview of nearby stations through a split-screen map and list experience, while mobile prioritises speed and simplicity through gesture-driven interactions, adaptive layouts and streamlined navigation.
Every breakpoint has been considered independently to ensure the product feels native regardless of device.
AI-Assisted Product Development
AI-Assisted Product Development
AI-Assisted Product Development
FuelSpot is also an exploration of modern product creation.
Alongside traditional product design practices, AI-assisted workflows have been used to accelerate ideation, implementation planning, documentation and front-end development. Rather than replacing design thinking, AI has become a collaborative tool that enables faster iteration while maintaining design quality and product consistency.
FuelSpot is also an exploration of modern product creation.
Alongside traditional product design practices, AI-assisted workflows have been used to accelerate ideation, implementation planning, documentation and front-end development. Rather than replacing design thinking, AI has become a collaborative tool that enables faster iteration while maintaining design quality and product consistency.
FuelSpot is also an exploration of modern product creation.
Alongside traditional product design practices, AI-assisted workflows have been used to accelerate ideation, implementation planning, documentation and front-end development. Rather than replacing design thinking, AI has become a collaborative tool that enables faster iteration while maintaining design quality and product consistency.
The Solution
The Solution
Impact
Impact
Impact
Impact
Although FuelSpot has not yet launched publicly, it has already
become one of the most valuable projects in my career.
Although FuelSpot has not yet launched publicly, it has already become one of the most valuable projects in my career.
Although FuelSpot has not yet launched publicly, it has already become one of the most valuable projects in my career.
Building the product has allowed me to apply product strategy, UX architecture,
interface design, systems thinking and AI-assisted development within a single
end-to-end workflow. It has also provided an opportunity to validate ideas rapidly,
iterate continuously and experience the practical realities of taking a product from concept through implementation.
More importantly, the project reflects the way I now approach product design—thinking beyond screens and considering the entire lifecycle of a product, from idea through launch.
Building the product has allowed me to apply product strategy, UX architecture,
interface design, systems thinking and AI-assisted development within a single
end-to-end workflow. It has also provided an opportunity to validate ideas rapidly,
iterate continuously and experience the practical realities of taking a product from concept through implementation.
More importantly, the project reflects the way I now approach product design—thinking beyond screens and considering the entire lifecycle of a product, from idea through launch.
Building the product has allowed me to apply product strategy, UX architecture,
interface design, systems thinking and AI-assisted development within a single
end-to-end workflow. It has also provided an opportunity to validate ideas rapidly,
iterate continuously and experience the practical realities of taking a product from concept through implementation.
More importantly, the project reflects the way I now approach product design—thinking beyond screens and considering the entire lifecycle of a product, from idea through launch.
Building the product has allowed me to apply product strategy, UX architecture, interface design, systems thinking and AI-assisted development within a single end-to-end workflow. It has also provided an opportunity to validate ideas rapidly, iterate continuously and experience the practical realities of taking a product from concept through implementation.
More importantly, the project reflects the way I now approach product design—thinking beyond screens and considering the entire lifecycle of a product, from idea through launch.
The product is designed to help drivers:
The product is designed to help drivers:
The product is designed to help drivers:
The product is designed to help drivers:
Find the Cheapest Fuel Nearby
Compare Nearby Fuel Stations
Balance Price & Distance
Navigate Directly to a Station
Make Faster Refuelling Decisions
Save Time & Money
Save Time & Money
Save Time & Money
Reflection
Reflection
Reflection
Reflection
FuelSpot has reinforced that successful products are
shaped long before the interface is polished.
FuelSpot has reinforced that successful products are shaped long before the interface is polished.
Every decision - from defining the product vision and structuring information architecture to designing components, planning implementation and refining interactions - contributes to the overall user experience.
Working across strategy, design and AI-assisted development has strengthened my belief that modern product designers should think holistically, understanding not only how products look, but how they are conceived, built and continuously improved.
That mindset is one I now bring to every product I work on, whether leading enterprise platforms or building products from the ground up.
Every decision - from defining the product vision and structuring information architecture to designing components, planning implementation and refining interactions - contributes to the overall user experience.
Working across strategy, design and AI-assisted development has strengthened my belief that modern product designers should think holistically, understanding not only how products look, but how they are conceived, built and continuously improved.
That mindset is one I now bring to every product I work on, whether leading enterprise platforms or building products from the ground up.
Every decision - from defining the product vision and structuring information architecture to designing components, planning implementation and refining interactions - contributes to the overall user experience.
Working across strategy, design and AI-assisted development has strengthened my belief that modern product designers should think holistically, understanding not only how products look, but how they are conceived, built and continuously improved.
That mindset is one I now bring to every product I work on, whether leading enterprise platforms or building products from the ground up.
Continue Exploring
Continue Exploring
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Profit Isle OS
Profit Isle OS
Enterprise Profit Intelligence Platform
Enterprise Profit Intelligence Platform
Qobrix CRM
Qobrix CRM
Real Estate Operating System
Real Estate Operating System
Real Estate Operating System
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Let's Build Something Useful
Let's Build Something Useful
Let's Build Something Useful
Let's Build Something Useful
Whether you're hiring for a senior product role, looking for product leadership or building something new, I'd love to hear what you're working on and explore how I can help.
Whether you're hiring for a senior product role, looking for product leadership or building something new, I'd love to hear what you're working on and explore how I can help.
Whether you're hiring for a senior product role, looking for product leadership or building something new, I'd love to hear what you're working on and explore how I can help.
Whether you're hiring for a senior product role, looking for product leadership or building something new, I'd love to hear what you're working on and explore how I can help.
© 2026, Dimitri Titan
© 2026, Dimitri Titan
© 2026, Dimitri Titan
© 2026, Dimitri Titan