From Data to Launch-
Ready Real Estate Websites
From Data to Launch-
Ready Real Estate Websites
Designing a CRM-Connected Website Platform for Real Estate Teams
From static reporting to conversational profit analysis
at transaction level
From static reporting to conversational
profit analysis at transaction level
I led the UX and product design for a website builder connected directly to a real estate CRM platform, enabling agencies to launch branded property websites using synchronized listing data, reusable templates, and guided setup flows — all without technical support.
Created for landing pages, real estate websites, catalogues and more. Qoetix is the smartest way to create and style multiple websites for agents, vendors, affiliates and clients.
Created for landing pages, real estate websites, catalogues and more. Qoetix is the smartest way to create and style multiple websites for agents, vendors, affiliates and clients.
Website Builder
CRM
CRM
Real Estate
Real Estate
The Challenge
The Challenge
Real estate agencies needed professional websites quickly, but traditional website creation workflows were slow, fragmented, and heavily dependent on developers.
At the same time, most agency data already existed inside the CRM:
Properties
Contact details
Branding
Search filters
Featured listings
Domain settings
The challenge was designing a system that could transform structured CRM data into launch-ready websites through a guided, self-service experience.
Real estate agencies needed professional websites quickly, but traditional website creation workflows were slow, fragmented, and heavily dependent on developers.
At the same time, most agency data already existed inside the CRM:
Properties
Contact details
Branding
Search filters
Featured listings
Domain settings
The challenge was designing a system that could transform structured CRM data into launch-ready websites through a guided, self-service experience.
From Website Creation to Guided Website Operations
From Website Creation to Guided Website Operations
From Website Creation to Guided Website Operations
Rather than designing a traditional drag-and-drop builder, I focused on creating a guided operational workflow.
The product treated website creation as a structured setup experience:
Create a site
Select a template
Configure branding
Connect integrations
Customize content
Publish to domain
This reduced complexity for non-technical users while still supporting flexibility and scalability.
Designing for Speed Through Pre-Configured Templates
Designing for Speed Through Pre-Configured Templates
One of the core product goals was helping agencies launch websites rapidly.
Instead of starting from blank pages, users could select from multiple industry-focused templates optimized for:
Agency websites
Single-property promotions
Luxury developments
Listing-focused experiences
Each template was previewable before selection, helping users make decisions visually rather than technically.
One of the core product goals was helping agencies launch websites rapidly.
Instead of starting from blank pages, users could select from multiple industry-focused templates optimized for:
Agency websites
Single-property promotions
Luxury developments
Listing-focused experiences
Each template was previewable before selection, helping users make decisions visually rather than technically.
Connecting Website Experiences Directly to CRM Data
Connecting Website Experiences Directly to CRM Data
A major focus of the platform was reducing duplicate work across systems.
Instead of manually rebuilding content, the builder leveraged CRM-connected data structures for:
Listings
Property metadata
Featured inventory
Agency information
Search filters
Dynamic page content
This helped agencies keep websites updated without maintaining separate systems.
A major focus of the platform was reducing duplicate work across systems.
Instead of manually rebuilding content, the builder leveraged CRM-connected data structures for:
Listings
Property metadata
Featured inventory
Agency information
Search filters
Dynamic page content
This helped agencies keep websites updated without maintaining separate systems.
Simplifying Website Editing for Non-Technical Teams
Simplifying Website Editing for Non-Technical Teams
The platform included lightweight CMS functionality directly inside the builder, enabling users to:
Edit pages
Adjust menus
Configure homepage sections
Select featured properties
Update promotional banners
Modify informational pages
The experience was intentionally structured to feel approachable rather than developer-oriented.
The platform included lightweight CMS functionality directly inside the builder, enabling users to:
Edit pages
Adjust menus
Configure homepage sections
Select featured properties
Update promotional banners
Modify informational pages
The experience was intentionally structured to feel approachable rather than developer-oriented.
Bringing External Services Into a Single Workflow
Bringing External Services Into a Single Workflow
The builder also supported external integrations commonly required by marketing and real estate teams, including:
Google Analytics
Google Tag Manager
Google Maps
Mailchimp
reCAPTCHA
The goal was reducing operational fragmentation by centralizing setup into a single product experience.
The builder also supported external integrations commonly required by marketing and real estate teams, including:
Google Analytics
Google Tag Manager
Google Maps
Mailchimp
reCAPTCHA
The goal was reducing operational fragmentation by centralizing setup into a single product experience.
Giving Agencies Control Without Breaking Consistency
Giving Agencies Control Without Breaking Consistency
The appearance system allowed agencies to personalize websites while still operating within a controlled design framework.
Users could adjust:
Typography colors
Button styles
Page backgrounds
Logos
Brand accents
This balance helped maintain visual quality while still supporting customization.
The appearance system allowed agencies to personalize websites while still operating within a controlled design framework.
Users could adjust:
Typography colors
Button styles
Page backgrounds
Logos
Brand accents
This balance helped maintain visual quality while still supporting customization.
Simplifying Technical Infrastructure for End Users
Simplifying Technical Infrastructure for End Users
Simplifying Technical Infrastructure for End Users
Domain connection is often one of the most technical and error-prone parts of launching a website.
I designed the final setup experience to guide users through:
DNS mapping
Validation
Test URLs
Deployment readiness
The interface translated technical hosting concepts into a clearer operational flow.
Domain connection is often one of the most technical and error-prone parts of launching a website.
I designed the final setup experience to guide users through:
DNS mapping
Validation
Test URLs
Deployment readiness
The interface translated technical hosting concepts into a clearer operational flow.
What This Project Demonstrated
This project strengthened my experience designing structured enterprise workflows where multiple systems, data models, and operational requirements intersect.
It also reinforced my focus on simplifying technically complex products into experiences that feel approachable, scalable, and genuinely usable.
Designing Operational Simplicity at Scale
Designing Operational Simplicity at Scale
This project was less about designing individual pages and more about designing operational clarity.
The complexity came from balancing:
CRM structures
Website generation
Content management
Branding flexibility
Multi-site workflows
Technical deployment
The result was a platform that helped agencies move from fragmented setup processes to a more centralized publishing workflow.
This project was less about designing individual pages and more about designing operational clarity.
The complexity came from balancing:
CRM structures
Website generation
Content management
Branding flexibility
Multi-site workflows
Technical deployment
The result was a platform that helped agencies move from fragmented setup processes to a more centralized publishing workflow.
Outcome
Reduced dependency on developers for website launches
Centralized website management into one workflow
Enabled scalable multi-site operations
Simplified CRM-to-website publishing
Improved onboarding for non-technical users
Created a reusable system for rapid site deployment
What This Project Demonstrated
What This Project Demonstrated
This project strengthened my experience designing structured enterprise workflows where multiple systems, data models, and operational requirements intersect.
It also reinforced my focus on simplifying technically complex products into experiences that feel approachable, scalable, and genuinely usable.
This project strengthened my experience designing structured enterprise workflows where multiple systems, data models, and operational requirements intersect.
It also reinforced my focus on simplifying technically complex products into experiences that feel approachable, scalable, and genuinely usable.
My Role & Contribution
My Role & Contribution
My Role & Contribution
I led the product and UX design across the platform, focusing on operational simplicity, scalable workflows, and CRM-connected publishing systems.
Foster a collaborative environment where teams can manage all their ai tools on a unified platform.
I led the product and UX design across the platform, focusing on operational simplicity, scalable workflows, and CRM-connected publishing systems.
Product & UX Strategy
Product & UX Strategy
End-to-End Platform Design
Designing the full experience
Scalable CMS Systems
Scalable CMS Systems
Workflow Simplification
Workflow Simplification
Product & UX Strategy
Scalable CMS Systems
End-to-End Platform Design
Workflow Simplification